That woman with effortless style.
She can be you.
You want to leave the house knowing you look great, but with your schedule you just don’t have time to get yourself as perfectly put-together as you’d like. You wish shopping weren’t such a nightmare. Everything at the mall looks the same, or nothing quite fits. By some great irony, there’s not enough choice and too much choice all at the same time. Should I wear a skinny belt with this sweater, a wide one, or no belt at all? Do these jeans really suit me or is the sales clerk just trying to up her commission? You wish someone could help you find interesting pieces you’ll love and show you how to put together a wardrobe that suits your body and your personality (and your budget!). You want help falling in love with your closet again. And to be one of those women with a signature look.
We may get along stylishly if:
- you would love to look at an organized closet filled with clothes you love, and be able to easily pick out fabulous outfits that feel great to wear
- for once you would like to go shopping and arrive home with pieces you actually like, which also stay within your personal budget
- you’re ready to receive daily compliments on how good you look
Welcome to THE REFINERY.
I am Wendy Woods, founder and personal style coach extraordinaire! I jumped into the scary world of entrepreneurship to create the career of my dreams while encouraging others to live the life they dream about – why can’t we have our cake and eat it too? I believe being stylish is not about being fashionable, it’s actually all about you. Knowing what makes a woman tick, what makes her feel confident, and what allows her beaming smile to shine through is what THE REFINERY style process is all about.
THE REFINERY would love to help you with:
- cleaning up your closet
- personal shopping in Toronto and Ottawa (or beyond – just ask!)
- outfit design
- finding colours to complement you
Our style services are tailored to women who:
- like the challenge of learning new things, even when it’s a little nerve-wracking
- support small business whenever they can
- think life is too short to worry, because playing is so much more fun!
If this sounds interesting, you may want check out these one-on-one style services, get online style tips, and read about amazing style experiences for inspiration.

